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    Rotten service.
    Hamish Mackenzie
    • 1 min

    Rotten service.

    I’m pretty sure that, like me, you can probably count the number of products and services that truly surprise and delight you on the...
    Built not found
    Hamish Mackenzie
    • 1 min

    Built not found

    A lot of people seem to think they need to "take" or "find" the road to success. The reality is that everyone needs to BUILD that road...
    3 things to cut out
    Hamish Mackenzie
    • 1 min

    3 things to cut out

    Here are 3 things no business will need in 2022: A 5-year strategic plan: Anything beyond a year is sketchy at best and a complete...
    Power cut principles
    Hamish Mackenzie
    • 2 min

    Power cut principles

    What to do when faced with an unexpected challenge.
    Don’t cut out the middle man.
    Hamish Mackenzie
    • 2 min

    Don’t cut out the middle man.

    When large organizations embark on a cost cutting exercise, the axe often falls fastest and hardest on layers of middle management. It’s...
    Disruptive competence.
    Hamish Mackenzie
    • 1 min

    Disruptive competence.

    Many business leaders seem to believe they can’t succeed if they aren’t “changing the game”, “disrupting the market” or “leading the...
    Differentiate without flushing.
    Hamish Mackenzie
    • 3 min

    Differentiate without flushing.

    In addition to the tragic human toll, the pandemic has killed off a lot of businesses. As a result, the average strength of those left...
    3 Inexpensive Innovation Ideas
    Hamish Mackenzie
    • 2 min

    3 Inexpensive Innovation Ideas

    Most organizations seem to believe innovation is all about disrupting business models, adding new features to products, or launching a...
    Stop or go?
    Hamish Mackenzie
    • 1 min

    Stop or go?

    Not many people are reckless enough to run a red light, putting themselves and others in danger. But occasionally, we’re all faced with a...
    Forget the "new normal"
    Hamish Mackenzie
    • 1 min

    Forget the "new normal"

    Can we please all agree to stop talking about the "new normal"? It's a mirage. All there is and will be is constant change, which may...
    Embrace hybrid working
    Hamish Mackenzie
    • 1 min

    Embrace hybrid working

    We should have all realized by now that neither 100% work at home nor 100% work at the office is a good state of affairs for most...
    I'm no Einstein but...
    Hamish Mackenzie
    • 1 min

    I'm no Einstein but...

    ‘The problems that exist in the world today cannot be solved by the level of thinking that created them.’ That Einstein was quite a smart...
    Stop being customer-driven
    Hamish Mackenzie
    • 1 min

    Stop being customer-driven

    An obsession with being customer-driven comes a close second to humble leadership in my pantheon of horrible modern business bromides....
    Enough is enough.
    Hamish Mackenzie
    • 1 min

    Enough is enough.

    I've been reading (ok, listening to) "Anything you want" by Derek Sivers and he said something which really resonated with me. It was...
    Adversity is overrated.
    Hamish Mackenzie
    • 1 min

    Adversity is overrated.

    I know everyone loves a good story about the hero who faces severe adversity and triumphs anyway. But for most people, it would be a lot...
    Where are you now?
    Hamish Mackenzie
    • 1 min

    Where are you now?

    When it comes to repositioning your biotech business, you need a thorough understanding of where you are now, and the new position you...
    Simple, not easy.
    Hamish Mackenzie
    • 1 min

    Simple, not easy.

    It's biotech positioning week! This is the first in a series of excerpts from my forthcoming ebook: "Biotech Positioning for Growth &...
    Positioned to Sell
    Hamish Mackenzie
    • 1 min

    Positioned to Sell

    Sales is still a dirty word for many people. Perhaps that’s not surprising, when you realize how many people are still doing it badly –...
    Decide and act, adjust later
    Hamish Mackenzie
    • 1 min

    Decide and act, adjust later

    As the recovery gets underway, many organizations will need to make a new set of important decisions. How fast to get furloughed staff...
    Choose what to fix.
    Hamish Mackenzie
    • 1 min

    Choose what to fix.

    Before you let someone tell you your business model is permanently broken because of Covid-19, take the time to ask: Is it really? Of...
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    Let‘s discuss how I can help you:

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    Call or email me directly:

    Phone: +49 (0)89 4613 8171

    Email: info@hamishmackenzie.com

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    Richard-Wagner-Strasse 26B,

    85540 Haar, Germany

    info@hamishmackenzie.com

    +49 (0)89 4613 8171

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