Hamish Mackenzie
Establishing a Growth Position in Biotech.
It's hardly surprising that Biotech company founders love the science behind their product or service. Unfortunately, this passion often...
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E-mail: hamish@macsaas.com
Hamish Mackenzie
- 2 min
Wright idea, wrong execution
Today marks the 116th anniversary of the day two brothers from Ohio, Orville and Wilbur Wright, achieved the first powered flight. It...
Hamish Mackenzie
- 2 min
Complaining is not competing
In the classic marketing book “Positioning” by Al Ries and Jack Trout, the authors tell a story about how the Michelin Guide I talked...
Hamish Mackenzie
- 2 min
DIY is not a leadership strategy
A colleague recently told me about a client of his. This guy has built a $300 million business and spends 80% of his time traveling. A...
Hamish Mackenzie
- 1 min
Embrace the ridiculous.
In 1900, there wasn’t much of a connection between a French tyre manufacturer and fine dining. A century later, being awarded a Michelin...
Hamish Mackenzie
- 1 min
I'm not you. Which is good.
One of the more annoying things about what I do is being asked why I think I'm right about a business issue when I know nothing about the...
Hamish Mackenzie
- 1 min
The first rule of positioning.
The approach most businesses take to positioning is to think about where they fit in the market. That's fine as a sanity check later, but...
Hamish Mackenzie
- 2 min
Why so defensive?
When it comes to professional sports, I believe that attack is often the the best form of defence. This was illustrated perfectly by...
Hamish Mackenzie
- 1 min
Better than you think.
I go running around three times a week. I'm not exactly built for it and nobody would describe me as fast. So, when I registered for a 5K...
Hamish Mackenzie
- 1 min
Don't believe the hype.
Before Saturday’s Rugby World Cup Final between England and South Africa, the English media seemed convinced of an England victory,...
Hamish Mackenzie
- 2 min
Perspective.
If there’s one thing most of the small and medium-sized businesses I work with have in common, it’s this: the struggle to differentiate....
Hamish Mackenzie
- 2 min
Making a splash.
If there’s one thing most of the small and medium-sized businesses I work with have in common, it’s this: the struggle to differentiate....
Hamish Mackenzie
- 2 min
Strange behavior.
A recent article in The Economist highlighted a fascinating new discovery about leopard seals. Bear with me. Over the years, divers...
Hamish Mackenzie
- 1 min
Hard work
Someone once asked Pope John XXIII how many people worked at the Vatican. He said, "Oh, about half." What about your organization? And...
Hamish Mackenzie
- 1 min
Why aren't you No.1?
You need to find a market you can really lead in. Most companies never dream of becoming No.1 in their markets. That's because they they...
Hamish Mackenzie
- 1 min
Don't do that.
Decide what you're not going to do. The selective growth strategies I help my clients implement are often as much about inaction, as they...
Hamish Mackenzie
- 1 min
Hold your horses
Are you ready for that supercar? I had my first ever singing lesson on Friday, and my teacher said something very telling. "Hamish, you...
Hamish Mackenzie
- 2 min
Aim at foot. Shoot.
Are most of your business problems self-inflicted? One of the most common objections I hear from prospective clients when I discuss an...
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