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Define your valuable difference

Become the automatic choice in your market.

True differentiation is about value, not marketing

There are still lots of opportunities to become the preferred choice among your prospects without having to invest in complex and expensive product innovation.


I help businesses of all shapes and sizes differentiate themselves in meaningful ways that don’t break the bank.

Who we help

CEOs and owners of privately owned businesses who need to establish clear, value-based differentiation in their markets.

How we help

We help you identify inexpensive new ways to add customer value beyond shiny branding and cute taglines. But think customer experience innovation and buyer enablement, rather than rebuilding your product.

Your outcomes

  • An immediately impactful new value proposition and positioning for your product or service, even in “me too” markets.

  • Correction of inaccurate assumptions in the market that are suffocating sales.

  • Dramatically shorter sales cycles.

  • Increased pipeline.

  • Higher prospect to sale conversion rates.


Sound interesting? Drop me a line at, or book a complementary 30-minute call with me directly.

Let‘s discuss how I can help you:

Call or email me directly:

Phone: +49 (0)89 4613 8171

Snail mail can be sent to:


Richard-Wagner-Strasse 26B,

85540 Haar, Germany

+49 (0)89 4613 8171

Munich, New York

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© Hamish Mackenzie, 2020. All rights reserved.