True differentiation is about value, not marketing
There are still lots of opportunities to become the preferred choice among your prospects without having to invest in complex and expensive product innovation.
I help businesses of all shapes and sizes differentiate themselves in meaningful ways that don’t break the bank.
Who we help
CEOs and owners of privately owned businesses who need to establish clear, value-based differentiation in their markets.
How we help
We help you identify inexpensive new ways to add customer value beyond shiny branding and cute taglines. But think customer experience innovation and buyer enablement, rather than rebuilding your product.
An immediately impactful new value proposition and positioning for your product or service, even in “me too” markets.
Correction of inaccurate assumptions in the market that are suffocating sales.
Dramatically shorter sales cycles.
Higher prospect to sale conversion rates.