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Free Live Virtual Event:


Please Note: Attendance limited to CEOs and senior executives, VP or above.


Let Hamish show you the simple, proven way to establish a uniquely valuable position in your market - no expensive, lengthy innovation projects or overhyped digital marketing tactics required!

Hamish Mackenzie

Your Host

UK: Wednesday May 12th, 5pm BST

  Central Europe: Wednesday May 12th, 6PM CEST

USA: Wednesday May 12th, 12pm EST


At this Live Virtual Event, differentiation expert Hamish Mackenzie will show you how to establish a uniquely valuable position in the minds of your prospects and customers even if you:

  • Believe your product or service has no clear differentiator.

  • Aren’t sure what your customers really value.

  • Have low visibility and awareness in your market.

  • Can’t invest six or seven figure sums in social media.

  • Are suffering from a high level of customer churn.

Hamish will demonstrate how to make all those obstacles disappear so you can enjoy the sales boost, higher customer retention and unprompted customer advocacy generated by becoming extraordinary.

About Your Presenter

Hamish is an expert in helping technology businesses grow by helping them differentiate through customer value. Based in Munich, Germany,  he has successfully helped startups, SMEs and multi-billion dollar organizations around the world position their offerings for growth. He is also an advisor and coach to senior executives on how to increase their personal value to the organizations they lead.


During This Free Live Event:

There's no “death by PowerPoint” here. It's an interactive 60-minute session where Hamish explains a few key concepts and encourages questions from the audience.

Highlights include:

  • The 3 reasons most businesses find differentiation hard, and the 1 approach that proves it isn’t.

  • The “elephant in the room” that is stunting your sales.

  • The Extraordinary Value Ladder and how to move up it.

  • How to find your Valuable Difference Sweetspot.

  • 5 must-do execution elements to achieve a uniquely valuable market position.

  • Why you need to create a Virtuous Circle of Value

But that’s not all! Registered attendees will also get 3 very special bonuses:

  1. A FREE copy of Hamish's “Extraordinary made easy” e-book.

  2. A FREE 45-minute consultation with Hamish.

  3. A 10% DISCOUNT on ALL Hamish's workshops and consulting services.

UK: Wednesday May 12th, 5pm BST

Central Europe: Wednesday May 12th, 6PM CEST

USA: Wednesday May 12th 12pm EST

Can’t make it? Click here to go on the waiting list for next month’s event.

REMINDER: Please only register if you are a CEO/senior executive at VP level or above.

WARNING: Space is limited and these events usually fill up fast!

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