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Christmas Market

Attract your ideal customers

Customers don’t want to be sold to. They want to be understood, served and delighted. I can help you become a source of unique customer value.

How do you turn customers into a voluntary salesforce?

Average kills businesses. Customers don’t put up with ”meh” experiences anymore. The good news is, standing out in your market doesn’t have to be difficult or expensive. The bar to becoming extraordinary is surprisingly low.

Understand. Serve. Delight.


  • Focusing your messaging on the outcomes you enable will ensure your customers feel understood.

  • Delivering with consistent excellence and dealing with problems attentively will make them feel served.

  • Adding inexpensive but unexpected additional value will delight them – and inspire them to recruit new customers for you. 

We can work together in 4 ways

Lunch & Learn

A fun and interactive hour on the common customer attraction mistakes you need to avoid, and what to do instead.

1-day Workshop

Together, we’ll profile your ideal customers, craft an irresistible value proposition, and structure a compelling story for your key audience(s).

Consulting Engagement

I’ll help you make your value proposition really live within the organization, from sales to marketing and customer service.

Advisory Retainer

You can reach out to me to discuss any aspect of your customer-facing business, from value propositions to competitive positioning and more.

NOTE: I can work with you at your offices, online or at the Drivers & Business Club, Munich (

Lunch & Learn

45-60 minutes, low fixed fee, unlimited attendance

An intensive, fun and interactive session on the most common mistakes companies make when trying to attract customers, and how to avoid them.

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1-day Workshop

One day or two half-days, fixed fee, max. 8 attendees

In just a few hours, I’ll guide you through a proven process for identifying your ideal customers, crafting an irresistible value proposition, and structuring a compelling story for your key audience(s).

This workshop is for you if you:

  • Think your positioning is not compelling enough.

  • Don’t feel you have a clear differentiator.

  • Want to find new, inexpensive ways of adding value.

  • Need to lower your cost of customer acquisition.

  • Feel you are not aligned internally on your value.

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Customized scope, duration and investment, for CEOs and senior executives.

I’ll work with you more closely over a longer period. Together, we’ll find ways to find or add customer value, align on it internally, and consistently communicate it in a compelling way.

This engagement is for you if you need help to:

  • Create your customer value proposition and messaging.

  • Improve the effectiveness of your marketing.

  • Uncover inexpensive new sources of customer value.

  • Align execution across sales, marketing and service.

  • Engage and recruit key customers as sales multipliers.

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Fixed monthly retainer, 3-month minimum, CEOs and up to 2 other executives

As a CEO or senior executive, sometimes you just need an experienced, independent sounding board or sparring partner to address a specific challenge you’re facing.

As your executive advisor, I will be an on-call voice of reason no matter what the situation. I can also help you prepare for board meetings, get ready for difficult conversations, and negotiate better deals.

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