Mission aborted


It’s traditional for organizations to create a mission statement.


Unfortunately, most companies don’t define what that means and default to something along the lines of: “Our mission is to create the most innovative products in market xyz for the benefit of abc.” Which is meaningless and doesn’t engage anyone inside or outside the company.


A mission is about defining the difference you or your business wants to make in the world.


Microsoft’s original mission was to put a computer on every desktop. That’s world changing. And it worked out pretty well for them – and for us.


Revisit your company’s real mission today – and make sure it actually is one.


Copyright, Hamish Mackenzie 2022