What's with the attitude?

Yes, you need to understand your customer. But here’s a news flash: Survey respondents tell lies. Worse still, some of them think they’re telling the truth, but then act

differently in the real world.

This is known as the Attitude-Behavior gap. Don’t fall into it.

Instead, focus on what your customer’s buying behavior suggests they value and extrapolate from there.

Copyright, Hamish Mackenzie 2019

Let‘s discuss how I can help you:

Call or email me directly:

Phone: +49 (0)89 4613 8171

Snail mail can be sent to:


Richard-Wagner-Strasse 26B,

85540 Haar, Germany

+49 (0)89 4613 8171

Munich, New York

  • LinkedIn Social Icon
  • YouTube
  • Twitter

© Hamish Mackenzie, 2020. All rights reserved.