What's with the attitude?



Yes, you need to understand your customer. But here’s a news flash: Survey respondents tell lies. Worse still, some of them think they’re telling the truth, but then act

differently in the real world.


This is known as the Attitude-Behavior gap. Don’t fall into it.


Instead, focus on what your customer’s buying behavior suggests they value and extrapolate from there.


Copyright, Hamish Mackenzie 2019

Let‘s discuss how I can help you:

Call or email me directly:

Phone: +49 (0)89 4613 8171

Snail mail can be sent to:

 

Richard-Wagner-Strasse 26B,

85540 Haar, Germany

+49 (0)89 4613 8171

Munich, New York

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© Hamish Mackenzie, 2020. All rights reserved. 

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+49 (0)89 4613 8171