Many scale-up B2B technology companies are running a 2022 GTM operating model in a 2026 cost environment. AI has changed what your revenue team can produce — but only if you rebuild how they work.
I help CEOs unlock more revenue from the team they already have: by diagnosing what’s actually slowing the commercial motion down, redesigning the workflows around it, and getting the first changes live fast.
No transformation programmes. No slide decks that gather dust. Just a measurable shift in what your revenue team produces — and a clear view of what’s next.
If your revenue is growing but your efficiency is deteriorating — or your commercial strategy hasn't been revisited since early scaling — this is where we start.
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The Revenue Productivity Sprint finds the primary bottleneck in your revenue motion, rebuilds the workflows with AI embedded where it creates real leverage.
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Monthly CEO Revenue Sparring for founders and executives who want a trusted commercial thinking partner. I’ll tell you what your team won’t.
Show MePractical thinking on commercial performance, AI-era GTM strategy, and answers to the questions most consultants don’t want to answer.
I help technology businesses stop treading water and start making waves. Since 2006, I’ve been quietly fixing what big consultancies overcomplicate.
Whether I’m sparring with a CEO, rebooting a team, or turning AI into ROI, my approach is simple: less talk, more traction.
If you want a glossy partner-led pitch followed by an overpaid herd of junior MBAs sowing chaos and bruised egos across your organization, hire a big consulting firm.
If you just want to make progress, work with me.
“Over the years, Hamish's expertise has helped us position and communicate the value of our business and product portfolio much more effectively. I have no hesitation in recommending his services.”
“Thanks very much for the outstanding job you did moderating the panel yesterday. It was one of the best moderation jobs I’ve ever seen and I’ve seen (and participated in) a lot of panels in my career.”
“Hamish made an immediate impact in helping me delegate operational tasks and free up more time for strategic work. He has also been an invaluable sparring partner on a wide range of topics, from making difficult talent management decisions, to accelerating revenue growth. If you’re a CEO running a dynamic”
Whatever stage you’re at in your growth journey, and whatever your revenue challenges, drop me a line and let’s get the conversation started.
Copyright Hamish Mackenzie, 2026
