What's your valuable difference?

I help global B2B SaaS companies attract their ideal customers, talent, partners and investors.

Defining and leveraging your valuable difference can take you from market invisibility to market supremacy.

To become extraordinary in your market, you don’t need to invest reinvent your offering.

You don’t need to spend six-figures or more on paid social media campaigns that deliver lots of likes but no leads.

All you need to do is identify the outcomes your customers really care about, deliver them, communicate consistently about them, and turn buyers into multipliers.

Doing this successfully can transform “average” products and services into superstars, and create permanent preference for your business.

Hamish Mackenzie's Value Ladder™

I help my clients climb the ladder - where is your business right now?

Who do you want to attract?

IDEAL

CUSTOMERS

By focusing on their outcomes, not your features and benefits.

IDEAL

EMPLOYEES

By offering more value, flexible working and real development.

IDEAL

PARTNERS

By offering unique growth opportunities and closer relationships.

IDEAL

INVESTORS

By telling an engaging story and offering a clear, irresistable ROI.

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"Over the last 3 years, Hamish has been instrumental in helping us successfully reposition our B2B product portfolio. He is now helping us make the strategic adjustments required for us to prosper in the post-pandemic world, including addressing new markets. Hamish really is our trusted partner for strategic positioning and differentiation."

KEN KASISCHKE, DIRECTOR GLOBAL MARKETING STRATEGY & COMMUNICATIONS (BSBU), WACOM EUROPE GmbH