Let‘s discuss how I can help you:

Call or email me directly:

Phone: +49 (0)89 4613 8171

Snail mail can be sent to:


Richard-Wagner-Strasse 26B,

85540 Haar, Germany

+49 (0)89 4613 8171

Munich, New York

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© Hamish Mackenzie, 2019. All rights reserved. 


Business Approach


I help B2B companies generating €10 million – €2 billion in revenue uncover, communicate and deliver unique customer value.

A lot of businesses invest too much time and money trying to differentiate on a few features, a cool slogan or other things customers couldn’t care less about. The harsh reality is that this kind of tinkering is pointless. Worse, it wastes resources that you could be using to drive dramatic growth.

To maximize your results, you need to be offering unique value. The good news? It's not as hard as you think. Especially when you realize it might have nothing to do with changing your product.

The problems I help solve:

• Identifying unique value customers will pay a premium for
• Ensuring salesforces communicate value effectively and consistently
• Evolving product-based business models towards solutions and services
• Increasing revenues from existing customers
• Positioning new products or repositioning entire businesses
• Optimizing positioning to increase attractiveness for acquisition
• Integrating new or acquired brands into existing offerings
• Creating the internal change required to deliver unique value

Your benefits:

• Significant top and bottom line growth
• Increased customer satisfaction, loyalty and evangelism
• Improved salesforce and channel partner performance
• Higher customer retention
• Successful product launches
• A harmonious, ROI-optimized sales and marketing operation

Let’s discuss how I can help drive dramatic growth for your business. Contact me now at hamish@valueshapers.com.

SOME SAY: "If Hamish didn't exist, I'd have to invent him." Janine Ege, Head of EMEA Marketing Strategy, Salesforce.com


Personal Background


Originally from a small village in the south-east of England, I've been living and working in Munich, Germany since 2002.


I don’t believe in work/life balance. To me, it’s all just life.


But when I’m not helping my clients, you will often find me spending time with my family, watching Bayern Munich, hiking up a Bavarian mountain, or enjoying Germany’s derestricted Autobahns in a car with a lot more horsepower than is really sensible.


Oh, fast vergessen: wir können uns auch gerne auf Deutsch unterhalten!




The Roadmap: All my consultancy work starts with a roadmapping workshop that helps me understand your business, your customers and your objectives. Afterwards, you get a detailed plan for achieving your ideal outcome. This is a fixed price service that can be offset against your investment in me to execute on that plan.

The Engagement: I focus on helping you achieve your objectives as quickly and efficiently as possible. You can find more information on how I do that by clicking on one of the colored tabs at the top of the page, or checking out the Competencies page.

Values: As the European Ambassador for the Society for the Advancement of Consulting (SAC), I adhere relentlessly to that organization’s code of ethics. I also guarantee the quality of my work – always.

Fees: I charge my clients according to the value I can deliver, based on the expected outcome of the engagement. I do not use hourly or daily rates, simply because they provide poor value to you by rewarding long working hours instead of results.


I don't charge for travel time, but I may ask for reimbursement of travel and accommodation expenses, based on the lowest available economy fare and standard room rate with my preferred airline/hotel. I may choose to upgrade, but I don’t expect you to pay for it. 




  • You need to define or redefine the value your organization offers to customers, and how you deliver it.

  • You need to reposition a business, division, product, service or solution.

  • You need to differentiate your business and/or a ‘me too’ product or service more effectively from your competitors.

  • You need to communicate your key value proposition and marketing messages more effectively, externally and internally.

  • As a technology vendor, you need to transition from a hardware-centric business model, to one based on solutions.

  • You need to create the internal change required to deliver on the value you promise your customers.

  • You need to enhance your personal profile and performance as an executive.


If you’re not sure if I can help you solve a particular issue, contact me anyway. Even if I can’t help, I probably know somebody who can.



I’m based in Munich, Germany but I travel extensively in Europe and the US. I also have a registered address and the use of office space in New York. Here are the trips I have planned as of October 2018. Let’s meet up!

  • November 4th-6th 2018: Düsseldorf, Germany

  • December 3rd-8th 2018: Boston area, USA 

  • April 8-12th 2019: Washington D.C., USA

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+49 (0)89 4613 8171