Hi, I'm Hamish Mackenzie.

I help businesses define and deliver dramatic differentiation. My expertise is in:

  • Positioning businesses to attract high value customers, partners and investors.

  • Helping companies build strategies in hours that bring results within 90 days.

  • Enabling executives to regain control over their lives and businesses through better self-management.

  • Advising and connecting executives on a wide range of issues to help them maximize their potential, and that of the businesses they run.

I like to do things differently.


It’s why I left my native England without a job to marry a German-Iranian and set up home in Bavaria.


It’s why I have remained a solo practitioner, despite people constantly telling me I should add permanent staff and get big.


And it’s why my approach to helping clients focuses on speed, simple metrics and pragmatism, not complex methodologies, management fads and an obsession with data.


Over the years, I have worked with global corporations as large as Merck and IBM, startups with two employees, and dozens of businesses between those two extremes. Today, I work with technology and industrial businesses across Europe, North America and Japan.


I have written dozens of articles and several eBooks on strategy, creating unique value, and positioning for maximum success. I have also been quoted in leading business media such as Fast Company on goal prioritization. My Growth Position podcast is available from all good podcast services, and a few rubbish ones.


I am a graduate of Alan Weiss’ Million Dollar Consulting College, and one of only two dozen people worldwide certified to practice Sentient Strategy®, also created by Alan Weiss. I run my own Executive Equilibrium™ online course and private coaching service, which helps executives free up as much as a day per week (4 days a month, or up to 50 days per year), and assert greater control over all areas of their lives.

In 2020, I partnered with Mackay CEO Forums to establish small, exclusive groups of senior executives for unique peer-to-peer learning experiences. And in my spare time I serve as a European Ambassador for the Society for the Advancement of Consulting, a US-based organization committed to upholding ethical standards and disseminating best practices in consulting.


Originally from a small village in Berkshire in south-east England, I have been living and working in Munich, Germany since 2002. As a result, I speak fluent German and own a pair of Lederhosen which I actually wear occasionally. I am married with three children and when I’m not working, you’ll find me spending time with them, running, hiking, watching Bayern Munich win, driving fast cars, or enjoying a good book with a glass of red wine or a doramu (dram) of Japanese whisky.

“Over the years, Hamish’s expertise has helped us position and communicate the value of our business and product portfolio much more effectively. I have no hesitation in recommending his services.”

Oliver Bendig, CEO, Matrix42 AG


"If Hamish didn't exist, I'd have to invent him."

Janine Ege, Head of EMEA Marketing Strategy, Salesforce.com

How I Work.

In short: differently from most other consultants.


  • I believe in agile activity and simple solutions that get results quickly, not five-year plans, complex methodologies and 100-slide PowerPoint decks.

  • I believe hourly and daily rates are unethical because they provide poor value to you by rewarding the length of the engagement, instead of results. That’s why my fees are based on the value I can deliver, according to the expected outcomes of the engagement.

  • I want to work with you, not for you. Think of me as an extra pair of eyes that can help you see things you may be missing, and an extra brain that can help you develop that potential.


So, what’s next?


Check out my Services to learn more about how I could help your business.


Subscribe to my Insperatus newsletter.


Book a free 30-minute discussion to get the ball rolling.

Let‘s discuss how I can help you:

Call or email me directly:

Phone: +49 (0)89 4613 8171

Snail mail can be sent to:


Richard-Wagner-Strasse 26B,

85540 Haar, Germany

+49 (0)89 4613 8171

Munich, New York

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© Hamish Mackenzie, 2020. All rights reserved.